All writers research on some level. The historical fiction author must delve into the details of daily life to recreate an era, the crime fiction author needs a grasp on forensics to make a murder scene realistic, and more. When applied creatively, the details found in research can turn a manuscript from a simple sketch of an idea into a rich tapestry. We will explore new and different ways to gather research, discover unusual research sources, organize findings for quick reference, discuss best practices for use it in the context of a novel, and even plants some ideas what to do with all the leftover fun facts. When it comes to writing, the magic really is in the details.