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Made to Stick

Why Some Ideas Survive and Others Die
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Jul 02, 2014tj_is_cool rated this title 3.5 out of 5 stars
S - simple (the idea must be stripped to its core, and the most important concepts should jump out), U - unexpected (the idea must destroy preconceived notions about something. This forces people to stop, think, and remember), C - concrete…
Nov 29, 2013brnnnfx rated this title 4 out of 5 stars
Great insight and a reminders that we tend for forget, like to keep what you're communicating focused on the core of the message. The core of this book is on the first disc; the remaining discs are supplementary but still useful.
May 16, 2013
Great read for business professionals. If you liked this, check out The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell and Contagious: Why Things Catch On by Jonah Berger.