Why She Buys

Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

Book - 2009
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A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
Publisher: New York : Crown Business, c2009
Edition: 1st ed
ISBN: 9780307450388
0307450384
Branch Call Number: 658.8 BRENNAN
Characteristics: viii, 322 p. ; 25 cm

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