Why She Buys
The New Strategy for Reaching the World's Most Powerful ConsumersBook - 2009
A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
Publisher: New York : Crown Business, c2009
Edition: 1st ed
Branch Call Number: 658.8 BRENNAN
Characteristics: viii, 322 p. ; 25 cm