The Unofficial Guide to Building your Business in the Second Life Virtual World
Marketing and Selling your Product, Services, and Brand In-worldBook - 2009
One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D world' that exists on the Internet. Populated by adults and teens alike-in numbers going into the tens of millions-those who use Second Life® barter and buy much the way they do in real life. They're also just as open to ads, products, and marketing-and businesses are just now discovering the enormous potential. A comprehensive, in-depth guide to the opportunities in this new marketplace, The Unofficial Guide to Building Your Business in the Second Life® Virtual World gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples-from IBM creating a collaborative virtual workspace, to start-up companies with virtual goods, to Princeton University offeing Second Life® classrooms-and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and advertisements. This is one book that reveals the best ways to make money using the hottest thing online. "
Publisher: New York : American Management Association, c2009
Branch Call Number: 658.872 MAHAR
Characteristics: xi, 276 p. : ill. ; 24 cm