Inbound Marketing

Inbound Marketing

Get Found Using Google, Social Media, and Blogs

eBook - 2010
Average Rating:
1
Rate this:
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

- Improve your rankings in Google to get more traffic
- Build and promote a blog for your business
- Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
- Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Publisher: Hoboken, N.J. : Wiley, c2010
ISBN: 9780470550410
0470550414
9780470550427
0470550422
Branch Call Number: Overdrive eBook
Characteristics: 1 online resource (xxiii, 226 p.) : ill
Additional Contributors: Shah, Dharmesh 1967-

Opinion

From the critics


Community Activity

Comment

Add a Comment

c
Cpeterman
Nov 27, 2010

Great overview of the social media platform as it exists today. There are many specific "to do" tips given for getting started with social media, and just as many for tracking and analyzing if you are already active with it. If you've been building a social media marketing presence, much of the book will be review, but likely a few nuggets of helpful information will jump out.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at Arapahoe Libraries

  Loading...
[]
[]
To Top