Ugly Beauty

Ugly Beauty

Helena Rubinstein, L'Oreal, and the Blemished History of Looking Good

Book - 2011
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From acclaimed novelist and cultural historian Ruth Brandon comes a captivating dual biography of the legendary founders of the cosmetics industry, Helena Rubinstein and Eug#65533;ne Schueller, creator of L'Or#65533;al. Brandon's gripping and sometimes disturbing story of gender, power, and politics stretches back from the darkest days of World War II, to the emergence of the modern fashion and makeup industries, with magazines such as Vogue and Cosmopolitan and game-changing product lines such as Avon and Mary Kay. Ugly Beauty resonates as well with its implications for modern culture, as we enter an era when haute couture and cosmetology exert an ever more powerful influence upon society at large.
Publisher: New York : Harper, c2011
Edition: 1st ed
ISBN: 9780061740404
0061740403
Branch Call Number: 646.72 BRANDON
Characteristics: xii, 290 p. : ill. ; 24 cm

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debwalker Mar 05, 2011

“Don’t judge a book by its cover” is a cliché usually applied to people’s appearances. Before I opened this book, by British cultural historian Ruth Brandon, I assumed I was going to learn how two cosmetic giants, Helena Rubinstein and L’Oréal, continually pull fast ones on women like me thanks to their cunning copywriters and my preoccupation with my appearance. Instead, I found myself navigating through 80 years of anti-Semitism and right-wing extremism in France."
Charlotte Gray
Globe & Mail
March 4, 2011

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