The Surprising Forces Behind What We Buy

Book - 2011
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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
Publisher: New York : Business Plus, 2011
Edition: 1st ed
ISBN: 9780446564144
Branch Call Number: 658.8342 BECKWITH
Characteristics: viii, 325 p. ; 20 cm


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Corey G Brooks Nov 10, 2014

"This book gave a comprehensive look into what people, whom use [symbolic thought], may unconscionably do when making decisions on what they interest theirself in"; Although I didn't find all the 'said' (in substantial manner) actions of consumers of personal recognition, but I don't have liberty; "Therefore you might and then I will, later!"


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