Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Book - 2011
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In this shocking, no-holds-barred expose, the author draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking our dollars. A marketing visionary, he has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, this book reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age, starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberrys (and the shocking reality of cell phone addiction, it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers "perfectly tailored" to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. This searing expose introduces a new class of tricks, techniques, and seductions, the hidden persuaders of the 21st century, and shows why they are more insidious and pervasive than ever.
Publisher: New York : Crown Business, c2011
Edition: 1st ed
ISBN: 9780385531733
Branch Call Number: 658.8343 LINDSTROM
Characteristics: xi, 291 p. ; 25 cm


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Jan 20, 2013

Lindstrom's two books (including Buy-ology) are not books for those who want a 'quick fix' - they are chock full of a wide variety of examples - which should engage a wider variety of readers. The neuroscience is as up-to-date as print medium allows. His writing is conversational and he admits he, himself, has fallen prey to marketing. The best way for us to not fall prey to marketing schemes - which do appeal to our brains - is to understand how the brain works so one can repel marketing advances.

Jun 22, 2012

I could not finish it. I found that each chapter was trying to make a point (ex. companies target children and babies to become future consumers, or companies try to make their store look natural and fresh so you think their food is healthy) and there would be pages and pages giving examples. It was kind of like listening to a university professor drone on and on, and you just want him to stop talking and you keep looking at your watch. Whenever this happened, I started skimming and skipping pages. I think if you are an observant consumer, you know a lot of the material already. Nothing surprised me too much.

Pippi_L Jan 23, 2012

The average 3 year old can recognize 100 brands. If you ever doubted the power of advertising this book is for you!


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AbigailCurious Jan 06, 2015

AbigailCurious thinks this title is suitable for 13 years and over

Oct 02, 2013

Eithelen thinks this title is suitable for All Ages


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