Blog Inc

Blog Inc

Blogging for Passion, Profit, and to Create Community

Book - 2012
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With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

Learn how to: - Design your site
- Choose the right platform
- Attract a fan base
- Finance your blog
- Maintain work/life balance
- Manage comments
- Find content inspiration
- Overcome blogger's block
- Choose the right ads
- Develop a voice
- Protect your work
- Create a media kit
- Leverage your social network
- Take better photographs
- Set up an affiliate program
- Partner with sponsors
- Build community
- Go full-time with your blog
- And more!
Publisher: San Francisco : Chronicle Books, c2012
ISBN: 9781452107202
Branch Call Number: 006.752 CHO
Characteristics: 183 p. : ill. ; 21 cm
Additional Contributors: Ilasco, Meg Mateo
Alternative Title: Blog Incorporated


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Jun 20, 2017

This book was really, really basic. No specifics, and very little worthwhile information. If you are brand new to blogging and maybe even new to computers it would be a good fit but otherwise there's nothing there. It's about 50% interviews with successful bloggers, but it feels like a promotion for them.

May 27, 2015

This is a book for people who have a very preliminary background in blogging. More for beginners, less for those who already run a blog and who are ready for monetization strategy. There are interviews with successful bloggers pre-2010, so the information is a bit dated.

Feb 12, 2014

This is an excellent book for anyone contemplating blogging, and how to best go about it! Excellent ideas of where to start and how to guide you through everything from choosing a platform to advertising. It's been an invaluable reference!


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burgundy_bee_107 Sep 14, 2015

burgundy_bee_107 thinks this title is suitable for 12 years and over


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