Insanely Simple

Insanely Simple

The Obsession That Drives Apple's Success

Downloadable Audiobook - 2012
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To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011...
Publisher: [New York] : Books on Tape, 2012
ISBN: 9780449806838
0449806839
Branch Call Number: Overdrive eAudiobook
Characteristics: 1 sound file (7 hr., 5 min., 42 sec.) : digital

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