28 Líderes de negocios que cambiaron al mundo
gurús empresariales que rompieron las reglas del juego y revolucionaron la forma de hacer negociosBook - 2012 | Spanish
This book is a guide to the people who have shaped the way we do business today. Some are great intellectuals while others are "gut instinct" types. Some want to change the world while others want money and power. The author takes readers through the top business brains of our time to show the human behind the headlines, highlighting world industry leaders such as Steve Jobs, Warren Buffet, Sam Walton, Jeff Bezos and Bill Gates. With discussions on the influential people behind successful companies such as McDonalds, Sony, Southwest Airlines and Starbucks, he describes the oversized impact of their businesses on the world today. This book offers profiles on the great minds of the modern capitalist world. From Oprah to Mark Zuckerberg, he describes how they made it, the risks they took and the legacy they leave behind.
Publisher: México, D.F. : Aguilar : Santillana, 2012
Edition: 1. ed
Branch Call Number: SPA 338.0922 RIGBY
Characteristics: 271 p. ; 24 cm
Alternative Title: Veintiocho líderes de negocios que cambiaron al mundo