Ninja Innovation

Ninja Innovation

The Ten Killer Strategies of the World's Most Successful Businesses

Book - 2013
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Innovate or die

For thirty years, Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others.

What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are "ninja innovators." Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success.

As head of the Consumer Electronics Association and its influential annual trade show, the International CES, Shapiro has worked with the most innovative companies in history--Intel, IBM, and Samsung, to name a few--focusing on creating policies and events that produce revolutionary products year after year. He has learned the key strategies that have guided these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure.

In order to stay in front of the pace of innovation, Shapiro observes, top companies mustoperate as an elite strike force--just like the legendary medieval warriors known as ninjas. Ninjas weren't called upon to do the ordinary; they had to perform truly extraordinary tasks, while risking everything. As a highly trained martial-arts black belt himself, Shapiro mines the valuable insights of these centuries-old warriors to spotlight the secrets of agility, creativity, decisiveness, and reinvention that are essential for twenty-first-century leaders seeking breakthrough success.

Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in today's innovate-or-die economy.

Publisher: New York : William Morrow, c2013
Edition: 1st ed
ISBN: 9780062242327
0062242326
Branch Call Number: 650.1 SHAPIRO
Characteristics: xi, 244 p. ; 22 cm

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kpelish
Apr 10, 2017

The author reminded me of the opinionated, bombastic older male relative you might encounter at the Thanksgiving table. The stories he tells portray himself and the consumer entertainment industry in a great light, and capitalism can only do right. The use of ninjas as a framing/storytelling device didn't translate well into the business world (if you're looking for a pure "paid gun, f*** the ethics" story, a much better book is "Confessions of an Economic Hitman".) There's also odd slamming of Europe as weak-kneed competitors, France especially as a hidebound country (OMG, its workweek is 35 hours; OMG, they get weeks of vacation.)

k
Kevin1960
May 08, 2014

I found the author's stories to be rather one-sided and self-serving. The book is not without useful ideas and information but there is little consistent use of the ninja metaphor and, in general, the central tenets are muddled.

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