To Sell Is Human

To Sell Is Human

The Surprising Truth About Moving Others

Audiobook CD - 2012
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More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales, but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales.
Publisher: New York : Penguin Audio, p2012
ISBN: 9781611761115
1611761115
Branch Call Number: CD 158.2 PINK
Characteristics: 5 sound discs (ca. 6 hr.) : digital ; 4 3/4 in

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JCLHopeH Nov 13, 2014

I found this really helpful in simply shaping how I can better communicate in general. While it certainly has it's application in professional marketing, regardless of context we want to engage our audience with our message, and Daniel Pink offers some insightful suggestions.

t
tj_is_cool
Sep 28, 2013

3 major steps to sales: attunement, bouyancy, clarity

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