Why Things Catch onBook - 2013
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Publisher: New York : Simon & Schuster, 2013
Edition: 1st Simon & Schuster hardcover ed
Branch Call Number: 658.8342 BERGER
Characteristics: viii, 244 p. : ill. ; 23 cm