Why Things Catch onAudiobook CD - 2013
Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Publisher: New York, NY : Simon And Schuster Audio, p2013
Branch Call Number: CD 658.8342 BERGER
Characteristics: 6 sound discs (ca. 420 min.) : digital ; 4 3/4 in