Chronicles the lesser-known story behind the rise of online dating while assessing the impact of technology on modern relationships, exploring how profit-minded online dating services are enabling the identification of compatible mates while altering perceptions about the nature of stability and commitment. A third of America's 90 million singles are turning to dating Web sites. Slater shows how online dating is changing society in more profound ways than we imagine, altering our perception of what's possible, reconditioning our feelings about commitment, and challenging the traditional paradigm of adult life. Can commitment thrive in a world of unlimited choice? Dating sites capitalize on our quest for love, but how do their creators' ideas about profits, morality, and the nature of desire shape the virtual worlds they've created for us?