Why Things Catch onDownloadable Audiobook - 2013
Berger walks listeners through the six steps that make products or ideas catch on. He also illustrates how a little word-of-mouth praise can go a long way toward building and sustaining a strong customer base.
Publisher: Prince Frederick, MD : Recorded Books ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2013, p2013
Branch Call Number: RBDigital eAudiobook
Characteristics: 1 sound file (6 hr., 45 min.) : digital