Who We Are When We Think No One's LookingBook - 2014
From Library Staff
ArapahoeRachel Feb 01, 2017
Taken at face value, I really liked this book. The author never pretends to be an authority, but uses his data sets (mostly mined from his own OK Cupid site) to offer an overview of who people are underneath the pretense. The data revealed our biases and offered its own stereotypes of people. I ... Read More »
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Rudder founded a matchmaking web site. When it was successful, with many clients, he looked at the statistics as a sociologist. He studied at a macro level: what sorts of people are likely to look at what sorts of profiles. The results of his study avoid the WIERD problem plaguing most university research, where most subjects in studies are Western, Educated, and from Industrialized, Rich, and Democratic countries. Rudder’s subjects were not WIERD. And the study was not a questionnaire, with subjects answering untruthfully: Rudder knew what the subjects actually did on the website.
This book is fascinating reading if you are interested in the motivation driving human behaviour. But if you are interested in the mechanics of analyzing big data, then you will not find much help here.
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