The Experience Economy

The Experience Economy

Downloadable Audiobook - 2012
Rate this:
In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and thus a lucrative-impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples-including the US Army, Heineken Experience, Autostadt, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day. Includes a bonus pdf with graphics
Publisher: [United States] : Blackstone Audio, Inc. : Made available through hoopla, 2012
Edition: Unabridged
ISBN: 9781470880385
Branch Call Number: Streaming Hoopla Audiobook
Characteristics: 1 online resource (1 audio file (12hr., 13 min.)) : digital


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings


Find it at Arapahoe Libraries

To Top