Small Is the New Big

Small Is the New Big

And Other Riffs, Rants, and Remarkable Business Ideas

Downloadable Audiobook - 2006
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Big meant economies of scale, lots of resources, and more power. Big meant better.Then small happened.Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next big thing.
Publisher: [United States] : HighBridge, a division of Recorded Books : Made available through hoopla, 2006
Edition: Abridged
ISBN: 9781598871050
1598871056
Branch Call Number: Streaming Hoopla Audiobook
Characteristics: 1 online resource (1 audio file (7hr., 30 min.)) : digital
Additional Contributors: hoopla digital

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