Competing Against Luck
The Story of Innovation and Customer ChoiceBook - 2016
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Publisher: New York, NY : HarperBusiness, 
Edition: First edition
Branch Call Number: 658.4 CHRISTENSEN
Characteristics: xix, 262 pages ; 24 cm