Competing Against Luck

Competing Against Luck

The Story of Innovation and Customer Choice

Book - 2016
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Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Publisher: New York, NY : HarperBusiness, [2016]
Edition: First edition
ISBN: 9780062435613
0062435612
Branch Call Number: 658.4 CHRISTENSEN
Characteristics: xix, 262 pages ; 24 cm

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