Levi Strauss: From Gold Rush to Blue Jeans

Everybody loves them, everybody wears them - Jeans are truly an iconic garment, and woven into the legendary story of the American West. But did you know that they were made world famous by an adventurous Bavarian Jewish entrepreneur who combined his marvelous business sense with German ingenuity? Join German Historian Anette Isaacs for a fascinating journey back to the Gold Rush era and discover the remarkable life of Levi Strauss .

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